Attackers have found another way of distributing scam and malware. This time, using a very convenient Google service - Google Alerts. The service sends emails or updates RSS feed when new pages related to chosen keywords appear in the Google search index. Bad actors make use of it by creating spam pages with popular keywords, which then appear in the Google search index. When clicked by the user following a given keyword they redirect them to a malicious site - a fake giveaway page, tech support scam, unwanted extension, or malware installers. Popular targeted subjects are connected to television, clothes, movies, holiday shopping, coupons and cybersecurity (especially ongoing cyber attacks).
To protect yourself from such malicious sites it's best to choose "best results" when creating keyword alert. This will remove most of the newly registered sites, unfortunately also legitimate ones, which could provide good information.